Apple TV price hike raises US streaming cost

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Apple TV price hike raises US streaming cost

41 sourcesUpdated Aug 28, 2026

Apple TV+ is raising its monthly price to $14.99 for new and existing subscribers, effective August 28, with current subscribers to be notified about the change about one month in advance. The annual price will rise to $119. In addition, the Apple One Individual plan has increased to $21.95 per month, while Apple One Family and Premier plans remain unchanged. This marks the fourth price hike for Apple TV since 2021, continuing a broader industry trend of streaming services lifting prices. Apple’s notice to existing subscribers and the timing of the change align with similar moves from other major streamers in recent years. The lifted prices come as Apple TV touts a growing catalog of originals and films, including popular titles that have helped drive growth alongside its broader ecosystem."

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Harington Replaces Hoult as Lockhart for Season 2

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Last updatedAug 28, 2026

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Left· 8 sources

“With New Price Hike, Apple TV Now Costs 3x More Than It Did at Launch”

PCMag · Aug 28, 2026

Center· 3 sources

“Apple TV raises prices, but there's a smarter way to pay”

How-To Geek · Aug 28, 2026

Right· 1 source

“Apple hikes streaming price as industry raises rates with little resistance (AAPL:NASDAQ)”

Seeking Alpha · Aug 28, 2026

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PCMagLean LeftWith New Price Hike, Apple TV Now Costs 3x More Than It Did at Launch

How-To GeekCenterApple TV raises prices, but there's a smarter way to pay

Seeking AlphaLean RightApple hikes streaming price as industry raises rates with little resistance (AAPL:NASDAQ)

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