Impulse

Impulse is a perfume manufactured by Fabergé which was part of Unilever, an Anglo-Dutch company based in Rotterdam, Netherlands, and London, United Kingdom. Introduced as a 'perfume deodorant' in South Africa in 1972, Impulse was launched in the UK in 1981, including the butterfly design and the slogan "Men can't help acting on Impulse." Impulse perfumes have been developed by Ann Gottlieb, an olfactive consultant credited with having led the development of several successful fragrances. History In the early 1980s, six scents were introduced, in the USA, called "Always Alluring", "Delightfully Daring", "Instantly Innocent", "Mysterious Musk", "Possible Playful", and "Suddenly Sassy". In 1986, three scents were introduced called "Elation", "Electric Musk", and "Temptation". In the late 1980s and early 1990s, two scents were introduced called "Tres LA" and "Night Rhythms" that were both merged with Prince Matchabelli. In 1992, the last scent introduced, in the USA, called "Impressions". In 2006 there were eight fragrances with names such as "Thrill", "Goddess", and "Siren". In addition to the bodyspray, the Impulse brand includes antiperspirants and moisturisers. In the late 2000s, there have been three new limited edition fragrances available called "The City Collection" and they are called "Paris", "London", and "New York". A re-release of these three fragrances were brought out as "Paris Chic", "London Vibe", and "New York Sass". in 2008, a fragrance called "True Love" has been released. In 2010, two fragrances from Impulse were released, called "Into Glamour" and "Very Pink" respectively.