Impulse

Impulse is a perfume manufactured by Fabergé which was part of Unilever, an Anglo-Dutch company based in Rotterdam, Netherlands, and London, United Kingdom. Introduced as a 'perfume deodorant' in South Africa in 1972, Impulse was launched in the UK in 1981, including the butterfly design and the slogan "Men can't help acting on Impulse." Impulse perfumes have been developed by Ann Gottlieb, an olfactive consultant credited with having led the development of several successful fragrances.