Zwift

Zwift is a massively multiplayer online cycling and running physical training program that enables users to interact, train, and compete in a virtual world. Zwift was developed by Zwift Inc., which was co-founded by Jon Mayfield, Eric Min, Scott Barger, and Alarik Myrin, in California, United States, North America, in 2014. The Zwift game was released in its beta version in September 2014, in partnership with TRUE Communications/InGoodTaste, and became a paid product with a fee of US$10 per month in October 2015,. They raised their monthly membership to US$14.99 in November 2017,. Early history In 2012/13, Eric Min had recently sold his previous company, Sakonnet Technology. Min, a lifelong cyclist, found himself confined to riding indoors, and dissatisfied with current interactive options, he believed he could improve on them by "making cycling social". Around this time, Min saw an online post by programmer Jon Mayfield describing a "3D trainer program" he was developing as a hobby project. Min promptly contacted Mayfield, making arrangements to fly to Los Angeles to speak to him; the two agreed to co-found a company around the project.