Yell

Yell, also known as Yell UK, is a digital marketing and online directory business in the United Kingdom. Yell has created over 110,000 websites and managed 90,000 pay per click campaigns for customers in the United Kingdom. Yell published Yellow Pages from 1966, originally as part of the General Post Office (GPO) telephone directory, and launched its Yell.com website in 1996. History The GPO first included Yellow Pages in its telephone directory for Brighton in 1966, expanding it throughout the UK from 1973. Yell.com was first launched in January 1996 as the local search engine for businesses in the UK. In January 2001, Yell announced a demerger from its parent company, BT (the GPO's post-privatisation successor), abandoning a proposed stock market flotation. In May 2001, Yell was sold to venture capitalists Apax Partners and Hicks, Muse, Tate & Furst for £2.1 billion in May 2001. It was announced in April 2005 that Yell was partnering with Google to make local classified content available through Google's search engine. Yell integrated Apttus technology into its search engine to broaden is search capacity and enhance site development. Yell also expanded its offerings in 2009 to include Google Ads.