Wolford

Wolford, headquartered in Bregenz on Lake Constance in Austria, is a textile manufacturer of tights, bodysuits and underwear, as well as women's clothing and accessories. Wolford has 16 subsidiaries and markets its products in approx. 60 countries through more than 260 own and partner-operated retail-stores, 3,000 trading partners and 17 online stores. Listed on the Vienna Stock Exchange since 1995, in the fiscal year 2018/19 (May 1, 2018 to April 30, 2019) the company generated revenues of 137.22 million euros. Wolford has approximately 1,347 employees (FTE). The company is known for its seamless products such as tights, but also for its co-operations with photographers such as Helmut Newton, Howard Schatz, Ellen von Unwerth, Jean Baptiste Mondino and Rankin. For its collections, Wolford has co-operated with designers such as Karl Lagerfeld and Vivienne Westwood. History In 1949 in Bregenz on Lake Constance (Austria), a city with a genuine textile heritage, the industrialist Reinhold Wolff from Vorarlberg (Austria) and the retail entrepreneur Walter Palmers (1903–1983) from Vienna founded a company called Wolff & Co. KG, focussing on the production of women's stockings made from real and artificial silk. They customized used American Cotton machines specifically for their own purposes, and for the first time processed polyamide fiber into stockings. The following year, the Wolford brand was officially registered. The brand name is a portmanteau of the name of the founder Reinhold Wolff and the city of Oxford. It should be internationally applicable. The international expansion began in the 1970s. In 1988, the company carried out a strategic refocusing and positioned its products in the luxury segment, which continues to today and is still being expanded. In addition to that, in April 1988, the company was transformed into a stock corporation. On 14 February 1995 Wolford went public with the so-called "Lady Share" in Vienna and Paris. The company made its mark over the years mainly due to its new seamless products, e.g. tights and bodysuits, as well as collaborations with designers such as Karl Lagerfeld, Emilio Pucci, Zac Posen, Kenzo, Valentino and Vivienne Westwood. Further, co-operations with photographers such as Helmut Newton, Ellen von Unwerth and Mario Testino contributed to the brand awareness.