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Whip It

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Overview

"Whip It" is a song by American new wave band Devo from their third studio album Freedom of Choice (1980). It is a new wave and synth-pop song that features a synthesizer, electric guitar, bass guitar, and drums in its instrumentation. The apparently nonsensical lyrics have a common theme revolving around the ability to deal with one's problems by "whipping it". Co-written by bassist Gerald Casale and lead vocalist Mark Mothersbaugh, Devo recorded "Whip It" with producer Robert Margouleff at the Record Plant in Los Angeles. Although "Whip It" was released as the second single from Freedom of Choice, Warner Bros. Records did not expect it to be a hit, due to its nonstandard tempo and strange lyrics. The disc jockey (DJ) Kal Rudman took an interest in the song and it was soon being played on several radio stations in the Southeastern United States. Peaking at number 14 on the Billboard Hot 100, "Whip It" became a hit single and found chart success in several countries. Mothersbaugh believes the song sold well because some people assumed the lyrics were about masturbation or sadomasochism. An accompanying music video depicts these sexual themes; it features Mothersbaugh whipping clothing from a woman on a dude ranch. Despite some claims of misogynistic undertones, the video became popular on the fledgling television channel MTV. Background and recording Devo's previous studio album Duty Now for the Future (1979) was considered a disappointment by critics and band members; critics regarded it as a formulaic repeat of the band's 1978 debut Q: Are We Not Men? A: We Are Devo! and the band members primarily blamed the formulaic sound on the album's producer Ken Scott. Warner Bros. Records was also unhappy with Duty Now for the Future and issued an ultimatum to Devo that they needed to produce a successful follow-up album, or they would be dropped from the label. The band members believed a hit single would bolster the next album's popularity and finally give them radio exposure. In late 1979, audio engineer Robert Margouleff was brought on to produce "Whip It", along with its parent album Freedom of Choice.

From Wikipedia (CC BY-SA 4.0).

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Not who you're looking for? Others named Whip It: 2009 film by Drew Barrymore · 2023 song by BigXthaPlug · Nicki Minaj song · 2009 soundtrack album by various artists

Overview

"Whip It" is a song by American new wave band Devo from their third studio album Freedom of Choice (1980). It is a new wave and synth-pop song that features a synthesizer, electric guitar, bass guitar, and drums in its instrumentation. The apparently nonsensical lyrics have a common theme revolving around the ability to deal with one's problems by "whipping it". Co-written by bassist Gerald Casale and lead vocalist Mark Mothersbaugh, Devo recorded "Whip It" with producer Robert Margouleff at the Record Plant in Los Angeles. Although "Whip It" was released as the second single from Freedom of Choice, Warner Bros. Records did not expect it to be a hit, due to its nonstandard tempo and strange lyrics. The disc jockey (DJ) Kal Rudman took an interest in the song and it was soon being played on several radio stations in the Southeastern United States. Peaking at number 14 on the Billboard Hot 100, "Whip It" became a hit single and found chart success in several countries. Mothersbaugh believes the song sold well because some people assumed the lyrics were about masturbation or sadomasochism. An accompanying music video depicts these sexual themes; it features Mothersbaugh whipping clothing from a woman on a dude ranch. Despite some claims of misogynistic undertones, the video became popular on the fledgling television channel MTV. Background and recording Devo's previous studio album Duty Now for the Future (1979) was considered a disappointment by critics and band members; critics regarded it as a formulaic repeat of the band's 1978 debut Q: Are We Not Men? A: We Are Devo! and the band members primarily blamed the formulaic sound on the album's producer Ken Scott. Warner Bros. Records was also unhappy with Duty Now for the Future and issued an ultimatum to Devo that they needed to produce a successful follow-up album, or they would be dropped from the label. The band members believed a hit single would bolster the next album's popularity and finally give them radio exposure. In late 1979, audio engineer Robert Margouleff was brought on to produce "Whip It", along with its parent album Freedom of Choice.

From Wikipedia (CC BY-SA 4.0).