Vanity

Vanity, also known as Vanity Shops, was an American specialty chain of fashion retailers that sold apparel and accessories targeted to fashion-conscious young females, online and in stores. The company was headquartered in Fargo, North Dakota. The fashion retailer's clothing items ranged in size from zero to 17 with pants inseam lengths of up to . Vanity filed for bankruptcy and closed its stores in 2017. History Emery and Ann Jahnke purchased the Vanity name in 1957 from a dress shop where Ann worked in Dickinson, North Dakota. Vanity was incorporated in 1966, opening a store in Dickinson. In 1969, the first Vanity junior fashion store opened in Fargo, North Dakota. In 1960, the store moved to a location and opened a children's clothing store in the original location. In 1964, the Jahnkes opened a store in Grand Forks, North Dakota, with one-third of the floor space dedicated to junior women's merchandise. This store proved to be so successful that the Jahnkes sold their Dickinson locations and opened Vanity 2 in Grand Forks with of space. It was the only junior women's store in the state at the time. In 1971, Vanity 3 opened in downtown Fargo. The store was part of a Concept208, which consisted of a music store, shoe store, candle and poster store, young men's store, hot dog stand and Vanity.