Undertone

Undertone is a 20+ year old digital advertising company known for high-impact advertising experiences across all platforms. Founded as a subsidiary of Intercept Interactive, a digital media buying company, in 2002. Undertone maintains a leadership position in online marketing, releasing new products ahead of industry changes. Undertone introduced its first full page high impact display products between 2010 and 2012 and has followed with innovative TV and CTV offerings. In both 2021 and 2022 it won a Crain's Business Publications award for Best Places to Work. History In 2008, Undertone raised millions to buy up competing companies.(3) It became an independent entity in 2012, after the launch of the proprietary high impact display units PageGrabber and PageSkin. At the time, Undertone's clients included AccuWeather and Britannica.(2) In 2015 it became part of Perion Network, after an acquisition for $180 million cash. Since then, Undertone has become part of Perion's plan to become a global media industry holding company. Undertone was described as one of the last independent ad serving platforms in 2009, but has since bought up several competing companies. Services and products Current day Undertone creates memorable advertising campaigns across all screens and platforms, including interactive connected TV (CTV). Its formats deliver an average interaction time of 28 seconds, and it beats industry benchmarks by 200% in brand recall and a 120% lift in purchase intent. It has a publisher network worthy of its nearly 20-year history, including NBC, abc, CBS and BET. It brings the art and science of advertising together to craft campaigns that uplift consumers, brands and publishers alike. Over the past two years (2020-2022) Undertone has developed several unique products, including the "cookieless" targeting technology called "Smart Optimization of Responsive Traits" SORT (tm) and "Uplift Collective," a premium publisher portfolio of minority, LGBTQIA+ and women publishers aimed at advancing social issues.