Overview
"Trouble" is a song by British female pop music duo Shampoo, released in July 1994 by Food Records as the first single from the duo's debut album, We Are Shampoo (1994). The song peaked at 11 on the UK Singles Chart and reached the top 20 in Australia, Belgium, Finland and the Netherlands, as well as No. 37 in Canada. Attempting to break into the US market, the song was released as a promotional single for the 1995 film Mighty Morphin Power Rangers: The Movie, in anticipation of the release of the US version of We Are Shampoo. A new music video was filmed featuring clips from the Power Rangers film. NME magazine ranked "Trouble" at No. 23 on their list of the 50 best songs of 1994.
Release
The US promotional campaign for Shampoo, which centred on the single "Trouble", was described by Billboard as a massive effort. In addition to releasing the song as a promotion single for the Power Rangers film, 15,000 promotional cassettes of "Trouble" were given away at Wet Seal stores, as were coupons for the full album, and a video-reel containing music videos for "Trouble" and Shampoo's other singles, "Delicious" and "Viva La Megababes" was made, with the hopes of finding in-store play at over 200 music retail outlets.
Critical reception
Tom Demalon from AllMusic said that within seconds of hearing the track "most listeners will either be gleefully giggling along with the girls or scrambling for the stop button." While reviewing the Jawbreaker soundtrack, another editor, Doug Stone, spoke favourably of the track, and Jonathan Bernstein from Spin described it as Shampoo's version of "No Sleep till Brooklyn", stating the song catapulted them to success, particularly in Japan. Larry Flick from Billboard felt the song was just as goofy as the Power Rangers film it was supporting, and that it would probably only be of interest to children and top 40 radio as a novelty. Caroline Sullivan from The Guardian said, "The music is in the pouting, yelping tradition of the Slits, cushioned by the most basic of backbeats. Fetching enough, but their self-conscious emphasis on the minutiae of adolescence (School is boring, let's go home) is tiresome." Chuck Campbell from Knoxville News Sentinel declared "Trouble" as "a romping tale of party girls who stay out too late and can't get home".
From Wikipedia (CC BY-SA 4.0).