Person
Free account · your comment posts right after signup
Not who you're looking for? Others named Tom Hardy: British actor (born 1977) · American soccer player
Tom Hardy (born 1946) is an American design strategist and Professor of Design Management at Savannah College of Art and Design (SCAD). As corporate design advisor to Samsung Electronics (1996-2003) Hardy was instrumental in transforming their brand image from follower to innovation leader by creating a new brand-design ethos: "Balance of Reason & Feeling", and building significant global brand equity through judicious use of design strategy and management. While at IBM (1970-1992), he was an award-winning industrial designer and later served as corporate head of the IBM Design Program responsible for worldwide identity. His leadership contributed to the revitalization of IBM's brand image via differentiated design such as the iconic ThinkPad.
Read the full article →