There

There is a 3D online virtual world created by Will Harvey and Jeffrey Ventrella. There Inc. was founded in the spring of 1998. Closed beta began in July 2001, with various stages of beta following, and ending with an October 2003 launch date. On March 9, 2010 - one week after the announcement of its closure on March 2, 2010 - There.com shut its doors to the public. On May 18, 2011, Michael Wilson announced that There.com will be re-opening, on the There.com homepage. All previous members will have access to their old avatars. On May 2, 2012, There reopened to the public for a monthly subscription fee. Corporate history From 1998 - 2003, Tom Melcher served as chief executive of There Inc. and There.com Melcher was previously an Executive Vice President for CNET. Mr. Melcher once described There.com's archetypal user as "the woman who is in her 30s, single, really overweight, lives in a small town." In 2003, Melcher stepped down as CEO.