The Times

The Times, also known as The Times of Trenton and The Trenton Times, is a daily newspaper owned by Advance Publications that serves Trenton and the Mercer County, New Jersey area, with a strong focus on the government of New Jersey. The paper had a daily circulation of 77,405, with Sunday circulation of 88,336. It competes with the Trentonian, making it the smallest market in the United States with two competing daily newspapers. As of August 2020, it was ranked fifth in total circulation among newspapers in New Jersey. History The Trenton Times was founded in 1882. The paper was owned by the Kerney family from the turn of the 20th century, and was sold to The Washington Post Company in 1974 for $16 million. Washington Post Company management had committed to overcoming its crosstown rival, the Trentonian, which had been founded in 1945 (by personnel on strike against The Times) and had been taking circulation away from The Times since its inception. The new management began a morning edition and started circulating a Saturday edition, led by a number of editors, publishers and circulation experts imported from The Post. Despite this commitment, The Times lost in excess of 11,000 daily readers in the 1970s, while the Trentonian gained 13,000. By 1982, the Trentonian had pulled ahead of The Times in daily circulation, and held a 67,000 to 62,000 edge in daily papers as of 1987. Area newspaper readers never adopted the Post's approach of turning The Times into a paper with a serious national and international focus, preferring the tabloid Trentonian and its local focus on "cheerful photographs of local residents". The difficulties faced by The Times were so challenging that Katharine Graham, chairman of The Post, called her experiences with The Times as her "Vietnam." Allbritton Communications Company bought the paper from The Washington Post Company on October 30, 1981, paying $10 to $12 million for the paper. Allbritton reduced news staff at The Times from 80 employees to 56 shortly after its takeover, and made further cuts down to 52. In December 1981, The Times announced that it was dropping its evening edition and would become morning-only as of December 21, 1981. Frustrations with what was perceived as business office interference with news reporting led to defections by a quarter of the news staff in early 1982.