Overview
The Lego Batman Movie was a discontinued product line based on The Lego Batman Movie, the second film of The Lego Movie franchise. It is licensed from The Lego Group, DC Comics and Warner Bros. Animation. The theme was first introduced in 2017 as part of a licensing and merchandising programme associated with the film. Alongside the release of the Lego sets, the programme included the release of several promotional short films and The Lego Batman Movie Game app. The product line was discontinued by the end of 2018.
Overview
On 10 February 2017, The Lego Batman Movie was released by Warner Bros. Pictures. The storyline follows the DC Comics character Batman, voiced by Will Arnett, who attempts to overcome his greatest fear to stop the Joker's latest plan. To promote the film, The Lego Group released a collection of Lego construction sets and a set of collectible Lego minifigures, which were based on the characters and locations in the film. A range of other merchandise and media was produced as part of the marketing programme, including a number of books published by DK Publishing, Scholastic, Ameet and Blue Ocean. With more than 21 books, the robust movie tie-in program encompasses storybooks, readers, activity books, sticker books, magazines, junior novel, guide books and The Making of The Lego Batman Movie behind-the-scenes film guide, the first-ever making-of book for the franchise.
In 2016, The Lego Group built a life-sized model of The Batman who appear in The Lego Batman Movie film. The Batman contained a total of 53,998 Lego bricks, and weighed 286 pounds. They were placed in front of San Diego Comic Con. In 2017, The Lego Group built a life-sized model of The Batmobile based on The Lego Batman Movie film. The Batmobile contained a total of 300,000 Lego bricks, and weighed 1,700 pounds. They were placed in front of Detroit Auto Show.
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