The Beauty Inside

The Beauty Inside is a 2012 social Internet series developed by Intel and Toshiba, directed by Drake Doremus, written by Richard Greenberg, and starring Topher Grace, Mary Elizabeth Winstead, and Matthew Gray Gubler. Hollywood's first social film that gives audience members the chance to play the lead role, the series is presented in six filmed episodes interspersed with interactive storytelling that take place on the main character's Facebook timeline. The Beauty Inside garnered 70 million views, won a Daytime Emmy Award for Outstanding New Approach to an Original Daytime Program or Series, the Grand Prix at the Cannes Lions Festival, two Webby Awards, and the Best Film/TV Award at the SXSW Interactive Awards. Plot Alex wakes up every morning in a different body. He's the same person inside, but outside he's always someone else. And it's been happening for as long as he can remember. He shares his story through filmed episodes and real-time conversations with the audience. Audience members play Alex throughout the experience, both in filmed episodes and on his Facebook timeline, via photos and videos, adding to his narrative at every step of the story.