The Beach

The Beach was an Independent Local Radio station broadcasting to the Great Yarmouth and Lowestoft areas. It used to broadcast from studios in Norwich and Ipswich. Before that it broadcast from studios at the junction of Hollingsworth Road and Oulton Road, in Lowestoft, Suffolk until 8 January 2017 when it was transferred to central hubs in Norwich and Ipswich along with sister stations. History In 1993 and 1994, three restricted service licences in Lowestoft were operated and run by local radio volunteers, including some freelance radio professionals, with proceeds being donated to local charities. The station was called "Lowestoft Town Radio" (LTR-fm). LTR presenters included Martyn Lee, Steve Smart and his co-presenter at the time, Matt Denny. Following 30-day trial broadcasts, along with similar efforts in Great Yarmouth, The Radio Authority (now Ofcom) created a new licence for the area. They granted the licence to the group behind the LTR, re-branded as "The Beach". The Beach started broadcasting on Sunday 29 September 1996. It has been voted The Eastern Region Radio Academy Station Of The Year three times. It formerly broadcast from studios at the junction of Hollingsworth Road and Oulton Road, in Lowestoft, Suffolk until 8 January 2017 when it was transferred to central hubs in Norwich and Ipswich along with sister stations.