The Advocate

The Advocate is Louisiana's largest daily newspaper. Based in Baton Rouge, it serves the southern portion of the state. Separate editions for New Orleans, The Times-Picayune The New Orleans Advocate, and for Acadiana, The Acadiana Advocate, are published. It also publishes gambit, about New Orleans food, culture, events, and news, and weekly entertainment magazines: Red in Baton Rouge and Lafayette, and Beaucoup in New Orleans. History The oldest ancestor of the modern paper was the Democratic Advocate, an anti-Whig, pro-Democrat periodical established in 1842. Another newspaper, the Louisiana Capitolian, was established in 1868 and soon merged with the then-named Weekly Advocate. By 1889 the paper was being published daily. In 1904, a new owner, William Hamilton, renamed it The Baton Rouge Times and later The State-Times, a paper with emphasis on local news. In 1909, The State-Times was acquired by Capital City Press, a company newly founded by Charles P. Manship Sr. and James Edmonds. Manship purchased his partner's interest in 1912. In 1925, he also began publishing The Morning Advocate to focus on national news. The Manship family went on to become an influential force in Baton Rouge, later adding radio station WJBO in 1932 (moving it to Baton Rouge in 1934) and television station WBRZ-TV in 1955.