Strawberry

Strawberry (brand with which Nordic Choice Hotels AS is doing business as) is one of the largest hotel companies in Scandinavia with 240 hotels in Scandinavia, Finland and the Baltics and over 16,500 employees. The Norwegian company is 100% owned by Petter Stordalen through his company Strawberry Group. In 2006 Torgeir Silseth became CEO for the Nordic Choice Hotels Group. Named Nordic Choice Hotels until May 2023, it is a franchisee of Choice Hotels International. The franchise agreement gives the company the right to use three brands and their umbrella brands. Apart from that, Nordic Choice Hotels is in most aspects run independently from Choice International. Brands