Sex

Sex (stylised SEX) was a boutique run by Vivienne Westwood and her then partner Malcolm McLaren at 430 King's Road, London between 1974 and 1976. It specialised in clothing that defined the look of the punk movement. Westwood and McLaren’s boutique underwent several name and correlating interior decor changes through the 1970s to connect with design inspirations, the boutique finally being renamed Worlds End in 1979, a name which (following a short period of closure) the shop retains to this day. Paradise Garage Prior to Westwood and McLaren taking over tenancy in 1971, 430 Kings Road had been the site of several fashion boutique, including The 430 Boutique, operated by Carol Derry and Bill Fuller in the early 1960s, Hung On You run by Jane Ormsby Gore and Michael Rainey from 1967 to 1969, Mr Freedom, from 1969 to 1970, and Paradise Garage from 1970 to 1971. In October 1971, Malcolm McLaren and a friend from art school, Patrick Casey, opened a stall in the back of what was then the Paradise Garage boutique at 430 King's Road in London's Chelsea district. On sale were items collected by McLaren over the previous year, including rock & roll records, magazines, clothing and memorabilia from the 1950s.