Overview
Seven is an Australian television network distributed by Southern Cross Austereo (SCA) in Tasmania, Darwin, the Spencer Gulf, Broken Hill, and remote eastern and central Australia. SCA's network is the primary affiliate of the Seven Network in the areas it serves.
History
Origins
The Southern Cross brand was first used in 1982 by a small network of three stations in regional Victoria. The then Victorian Broadcasting Network comprised GLV-8 Gippsland, BCV-8 Bendigo, and STV-8 Mildura.
GLV was the first regional television station in the country, launched on 9 December 1961. BCV-8 launched in the same year, on 23 December, while STV followed four years later, on 27 November 1965. GLV-10 moved to VHF-8 in 1980, when Melbourne commercial station ATV-0 moved to VHF-10 The network rebranded in 1982 as Southern Cross TV8, but later changed its name in 1989 to the Southern Cross Network. Soon after this, STV-8 left the network after it was bought by businessman Alan Bond, and eventually sold on to ENT Limited (owners of Vic TV and Tas TV).
This network began as a "cherry picking" network, taking programs from all three metropolitan commercial networks at the time. At aggregation, it became an affiliate of Network Ten.
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