Overview
"Serendipity" is a song by South Korean boy band BTS, sung as a solo by member Jimin. It was originally released digitally as an introductory song on September 8, 2017 in the extended play Love Yourself: Her, with the full length edition of the song being released on August 24, 2018 in Love Yourself: Answer. It was written by "hitman" bang, Ashton Foster, Ray Michael Djan Jr., RM, and Slow Rabbit, who was also credited as the producer.
Background and release
According to writer Ray Michael Djan Jr., "Serendipity" started out as a deep, meaningful paragraph. The producers concentrated on making a strong melody for the song as usually the lyrics are changed from English to Korean.
When the trailer was released both "Jimin" and "Serendipity" trended worldwide. In a V Live broadcast, RM revealed Jimin's goal with the song was to "push himself as a vocalist" resulting in him coming to RM for advice. RM also showed a snippet of his version. When the music video was released it garnered over seven million views and one million likes in twenty-four hours.
Promotion
The music video was released as a teaser for the upcoming EP Love Yourself: Her. The song was promoted at the 2018 KBS Song Festival in December 2018.
From Wikipedia (CC BY-SA 4.0).