SD Association

The SD Association (SDA) is an American nonprofit organization that sets standards for the SD memory card format. SanDisk, Panasonic (Matsushita) and Toshiba formed the SD Association in January 2000. In 2010, the SDA had approximately 1,000 member companies involved in the design and development of SD standards. Thousands of device models and hundreds of products across dozens of product categories integrate the small, removable memory cards. The SD Association develops industry standards that define the next generation of SD cards and guide manufacturers in developing new products. This strategy has made the SD memory card the most widely used removable memory card form factor in the industry. SD standards "SD memory card" and "SD host device" are the umbrella descriptions for any memory card or device built to SD standards. The SDA does not manufacture, market or sell any product. It exists solely to create industry standards and promote the adoption, advancement and use of SD standards. These standards are adopted by product manufacturers that make mechanical definitions and environmental requirements); File System Spec (definitions of the file system requirements in SD cards); SDIO and Intelligent SDIO card specifications (wireless LAN and TransferJet interface SD memory cards); SD Host Controller Interface Spec; Advance Security SD specification, implementation and test guidelines. The SD Association was founded January 28, 2000 by SanDisk, Panasonic (Matsushita) and Toshiba – named also as "SD Group". The founding individual members include: