Reap the Wild Wind

"Reap the Wild Wind" is Ultravox's first single from their sixth studio album Quartet, recorded in Air Studios, in London and Montserrat and released on Chrysalis Records on 16 September 1982. "Reap the Wild Wind" was also the opening song for Ultravox when they performed at the 1985 Live Aid concert. Midge Ure said in 2018: "'Reap the Wild Wind' is all about the melody and the rhythm of the song. We used the words and the voice, as a rhythmic sound, almost like an instrument itself. But actually, most of my old songs is a canvas of words. One line does not necessarily connect to the next. Take "Reap the Wild Wind" - it's really not about anything at all!" The music video was directed by Midge Ure and Chris Cross.