Rally

Rally is an alternative asset investment company which allows users to buy and sell equity shares in collectible assets including sports cards, memorabilia, classic cars, graded comic books, vintage watches, and first edition literature. The company was founded in 2016 and is headquartered in New York. Overview The company was originally founded under the name "Rally Rd." Rally initially securitized classic cars and had a collection of nearly 30 vehicles. Each car was listed in a process similar to an initial public offering, with the first offering for a vehicle being completed in 2017. Since 2019, Rally expanded to providing more than 300 assets across categories including items such as art, wine, watches, sports collectibles, natural history artifacts, musical instruments and first-edition books. Rally registers each collectible item on its platform with the SEC as a security. Investment cars are not registered for road use, but are stored in private warehouses in locations such as Upstate New York or Pennsylvania. As of March 2021, Rally had approximately 200,000 users with nearly $30 million of merchandise. The company has developed mobile applications for Android and iPhone devices.