Pure

Pure International Ltd. is a British consumer electronics company, based in Kings Langley, Hertfordshire, founded in 2002. They are best known for designing and manufacturing digital audio broadcasting (DAB) and DAB+ radios. In recent years the company has moved away from being a digital radio company to becoming a more broader audio player with products in the radio, bluetooth and wireless speaker market. Pure´s mission is to provide human audio experiences in a technology-dominated world. Pure is aiming to create products that are inclusive, meaning they can be operated by all and are affordable for most. The imprint on the devices' casing states that they were designed in the UK and manufactured in China. Pure have sold over five million products worldwide. All products are digital tick approved, with two years' warranty as standard.