Overview
"Pump Up the Volume" is the only single by British recording act MARRS. Recorded and released in 1987, it was a number-one hit in many countries and is regarded as a significant milestone in the development of British house music and music sampling. The song derives its title directly from a lyrical sample from "I Know You Got Soul", a hit single by labelmates Eric B. & Rakim, released months prior in that same year.
The single was the product of an uneasy collaboration between electronic group Colourbox and dream pop band A.R. Kane, two groups signed to the independent label 4AD. The A-side was written primarily by Colourbox, while the B-side "Anitina" was primarily an A.R. Kane creation. The link-up was suggested by label founder Ivo Watts-Russell after the two groups had independently suggested the possibility of releasing a commercial dance record, inspired by the American house music that was starting to make an impact on the UK chart.
Background
A.R. Kane had released an E.P. entitled When You're Sad on One Little Indian Records in late 1986. Frustrated by the lack of support from One Little Indian, Alex Ayuli of the band approached 4AD owner Ivo Watts-Russell to see if his label would take them on. Derek Birkett, the owner of One Little Indian, was under the impression that 4AD were trying to poach his band, and, along with label designer Paul White and Einar Örn Benediktsson from the Sugarcubes, visited the 4AD offices in Alma Road to confront Watts-Russell. Colin Wallace, a 4AD staff member, convened a team from the warehouse to support Watts-Russell. Despite a heated argument in which a furious Birkett told Watts-Russell "You don't do that. You fucking stole my fucking band," A.R. Kane signed to 4AD for a one-off release. Following the release of the Lollita EP, the band voiced their disappointment with One Little Indian, who had failed to deliver on a promise that A.R. Kane could work with producer Adrian Sherwood. Watts-Russell suggested that they instead work with Martyn Young of Colourbox.
Production
From Wikipedia (CC BY-SA 4.0).