Overview
Prom (Original Motion Picture Soundtrack) is the soundtrack to the 2011 film of the same name. The album was released by Hollywood Records on April 26, 2011, featuring several pop tracks, performed by an assortment of artists including Neon Trees, Travie McCoy, Allstar Weekend, Passion Pit, Oh Darling, Girl in a Coma, Those Dancing Days, Nolan Sotillo amongst others. The soundtrack was promoted heavily weeks prior to the film's release, with three singles leading the album.
Background
The soundtrack to the film was intended to serve as a marketing tool for driving the younger demographic (of age 1525) audiences to theatres. Though, Prom was not a musical unlike the High School Musical franchise, the soundtrack featured throwaway hits of pop singles that were potential chart-toppers.
In a March 2011 interview to Billboard, vice president of Disney Music Group, Rob Souriall commented that "Tweens move so quickly now, getting so much information virally [...] You used to have to beat kids over the head with a message for nine months and now that’s too long. The new strategies are shorter windows and more focused."
Singles
Allstar Weekend performed the track "Not Your Birthday" which was released as the first of the two singles was released March 22, 2011. This would be later included in their 2011 studio album All the Way. Christin Maher of PopCrush wrote that "The pop song has a touch of rock 'n' roll, and also gets some hip-hop flair". "Prettiest Thing" by Oh Darling was released as the second single on the album on March 30. A remixed version of Neon Trees' song "Your Surrender" by JD Walker was released on April 6.
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