Prince

Prince is a Danish brand of cigarettes, owned by multinational British American Tobacco, and produced by House of Prince, which until 2008 was a subsidiary of the Scandinavian Tobacco Company. History Prince was introduced in 1957 on the Danish market by Chr. Augustine's Fabrikker as a 'counterpart' to the first filter cigarette in this country, "All-Over", as R. Færch's Factories released four years earlier. For decades, Prince was an unquestioned market leader, but in recent years the position has been challenged by the cheap brands like "LA", which have taken significant market shares. In 2002 Prince saw 48.1% of the Danish cigarette market, while it accounted for only 26.7% of sales five years later. Right from the beginning, Prince marketed under the slogan "Jeg er også gået over til Prince" ("I have also gone over to Prince"). First, the models were anonymous, but already from the 1960s there were known faces that contributed. In the 1990s, there was, among other people, the photomodel Tina Kjær. Denmark, like other EU countries, banned the advertising of tobacco from 2002 onward. In Norway and Sweden, the brand became known for its aggressive marketing, where Norwegian and Swedish celebrities stood up and said they "had also gone over to Prince". Rolv Wesenlund, Roald Øyen, Henki Kolstad, Lollo Schanke, Kari Simonsen and Elisabeth Granneman were some of the celebrities who did so. In 1961 Prince was launched on the Swedish market and in 1967 in Norway, where today it has a market share of approx. 42%, and where Prince Rounded Taste is the country's best-selling cigarette. The market share of Prince is approx. 34%. The northern part of West Germany was taken in 1972 and the rest of Germany in 1986. Today, Prince cigarettes are available in more than 40 countries in the world.