Pretty Persuasion

"Pretty Persuasion" is a song by R.E.M. that was first released on the band's 1984 album Reckoning. It was released as a promotional single and reached number 44 on Billboard's Rock Tracks chart. According to R.E.M. biographer Tony Fletcher, it is often regarded as "the 'archetypal' R.E.M. anthem". Background Although not released commercially until 1984, R.E.M. performed "Pretty Persuasion" live in concert as early as 1980 and 1981. A live version of the song was recorded for the band's 1983 debut album Murmur but was not released on that album, although the recording was eventually included as a bonus track on a 1992 release of Reckoning. Producer Mitch Easter wanted to record the song again for Reckoning but the band, particularly lead singer Michael Stipe who no longer liked the song, was initially reluctant. They eventually agreed to a multi-track studio recording for Reckoning due to the popularity of the song live with fans. Content Lyrical themes Allmusic critic Bill Janovitz describes the lyrics as "an anti-consumerism take on advertising." The song makes the point right away with the lines: It's what I want Hurry and buy All has been tried Follow reason and buy.