Polly Pocket

Polly Pocket is a toy line of dolls and accessories first founded and designed by Chris Wiggs in 1983 and licensed by Bluebird Toys from 1989 until both entities/properties were acquired by Mattel in 1998. History Polly Pocket was first designed by Chris Wiggs in 1983 for his daughter Kate. Using a makeup powder compact, he fashioned a small house for the tiny doll. Bluebird Toys of Swindon, England, licensed the concept and the first Polly Pocket toys appeared in stores in 1989. Mattel held a distribution arrangement with Bluebird Toys for Polly Pocket items in the early 1990s. In 1998, while production lulled/slowed down, Bluebird Toys endured multiple hostile takeover attempts until Mattel finally purchased both the brand and Bluebird Toys later that year. The sets made by Bluebird Toys are now valuable collectables. The original Polly Pocket toys were plastic cases that opened to form a dollhouse or other playset with Polly Pocket figurines less than an inch tall. The dolls folded in the middle, like the case, and had circular bases which slotted into holes in the case interior, allowing them to stand securely at particular points in the house. This was particularly useful for moving points in the case. Because the dolls were so small, sometimes they came enclosed in pendants or large rings instead of the more typical playset cases. In 1998, Mattel redesigned Polly Pocket. The new doll was larger, with a more lifelike appearance than the original dolls. She had a straight ponytail, rather than the curly bob hairstyle used previously. The following year, Mattel also introduced "Fashion Polly!," which used the same characters from the new Polly Pocket (Polly, Lea, Shani, Lila, etc.), but they came in the form of plastic jointed dolls. They gave a new spin on fashion dolls; instead of traditional cloth clothing, Polly Pockets used unique "Polly Stretch" garments, created by Genie Toys, rubbery plastic clothes that could be put on the dolls and removed. There are also some boy dolls (Rick, Steven, etc.). Like the Barbie and Bratz brands, Polly Pocket has also expanded into a media franchise, consisting of DVD-exclusive animated films, books and a website, with the latter currently a section of/under the larger Mattel website.