Pepsi Globe

The Pepsi Globe is the logo for Pepsi, named for the red, white, and blue design in a sphere-like shape. It is one of the most recognizable logos in the world. History The Globe has its origins in the 1940s, when Pepsi unveiled a new bottle cap that featured the script Pepsi wordmark in the white field of a waving tricolor meant as a show of U.S. patriotism during World War II. An illustration of that bottle cap became Pepsi's primary logo around 1945, and remained even when the script wordmark was replaced with a modern sans-serif wordmark in 1962. The literal depiction of the bottle cap was retired in favor of an simplified representation in 1973, at which point the wordmark was made smaller to fit fully within the perimeter of the disc. Diet Pepsi was given a unique striped version of the Globe in 1984, and the standard Globe underwent a minor update in 1987. A 1991 redesign moved the wordmark from within the Globe to above it, dramatically reducing the size and prominence of the Globe. In 1997, the red bar was removed as Pepsi adopted all-blue packaging, and visually detailed the Pepsi Globe to appear three-dimensional. This was the first logo officially named the “Pepsi Globe.” The design was refined in August 2003 when the typeface was updated and the Pepsi Globe became more detailed. This version remained mostly the same in 2008 when Pepsi redesigned the packaging once more to show different backgrounds on each can, though the color remained blue.