No Limit

"No Limit" is a song by American singer Usher featuring fellow American singer and rapper Young Thug. It was released by RCA on June 9, 2016, for online streaming through the streaming service Tidal, which Usher co-owns. The following day it was released for paid purchase on digital download and other online streaming services. "No Limit" serves as the lead single off his eighth studio album, Hard II Love. The song was written by the artists alongside producers Rock City, Brandon "B.A.M." Hodge, and Christopher "Talent" Perry. The track gives reference to Master P's song, "Make 'Em Say Uhh", from his 1997 No Limit Records release Ghetto D singing, "Make you say uh, no limit / Got that Master P, no limit baby" In North America, the song reached number 32 on the US Billboard Hot 100 chart, number nine on the Hot R&B/Hip-Hop Songs chart. Background and release It had been 4 years since Usher's 2012 album Looking 4 Myself. He has been teasing his eight studio album that was expected to be released in 2014. “Good Kisser”, “She Came To Give It To You” and "I Don't Mind" were released as well as the world tour UR Experience, yet no album was released. In October 2015, Raymond released "Chains", a song about social justice featuring the artist Nas and Bibi Bourelly. The singer released "Crash" on June 10, 2016 available for digital download on iTunes, Amazon, Google Play and online streaming services, Tidal, Apple Music, Spotify, and YouTube. Travis Scott released a remix to the song. Critical reception Paper Magazine said "Usher's back at it again with "No Limit," a sultry summer jam". Brian Joseph of Spin describes Usher as an "exceptional of a singer as ever on the luscious beat". Madeline Roth of MTV writes Raymond in "No Limit" channeling Drake's sing-rapping and Ty Dolla $ign's syrupy sweetness. Music video The music video for "No Limit" was directed by Joey Toman. The video for "No Limit" was uploaded August 5, 2016 exclusively online through the streaming service Tidal, which Usher co-owns. On August 8, 2016 it was released on YouTube and Vevo. It features cameo appearances from Ty Dolla Sign, Boosie, Gucci Mane and internet dancing sensations Kida Burns, Ayo & Teo, Meechie, Yvng Quan, Lil Deedee, kidatz and Mr Hot Spot. In the video, Usher dances in front of an all white background accompanied with his dancers. His choreography was likened to his performance at the 2016 BET Awards.