New Normal

A new normal is a state to which an economy, society, etc. settles following a crisis, when this differs from the situation that prevailed prior to the start of the crisis. The term has been employed in relation to World War I, the September 11 attacks, the financial crisis of 2007–2008, the aftermath of the Great Recession, the COVID-19 pandemic and other events. Usage history World War I In 1918, Henry A. Wise Wood posted a dilemma, Dot-com bubble The phrase was extensively used by Roger McNamee in his 2003 interview to Fast Company while describing the new normal in technology development in regards to business and finance after the dot-com bubble bust,