New Jeans

"New Jeans" is a song by South Korean girl group NewJeans, taken from their second extended play (EP), Get Up (2023). ADOR, an independent division of Hybe, released the track for digital download and streaming as a B-side to the single "Super Shy" on July 7, 2023. Frankie Scoca and Park Jin-su produced "New Jeans" and wrote it with Erika de Casier, Fine Glindvad Jensen, Gigi, and NewJeans member Haerin. The track incorporates influences from eclectic dance styles such as UK garage, Jersey club, jungle, and drum and bass it its rhythms and instruments. The lyrics are about the members' awareness of the attention on them and reference American duo Outkast's 2001 single "So Fresh, So Clean". Music critics complimented the production and dubbed it the EP's mission statement. Youngeum Lee directed the music video, which depicts NewJeans transforming to animated characters evoking The Powerpuff Girls, a result of a partnership to commemorate the series' 25th anniversary. The group performed the song on two music shows: Music Bank and Inkigayo. "New Jeans" peaked at number eight on the South Korean Circle Digital Chart, at number 32 on the Billboard Global 200, and in the top 15 of Billboard's Hits of the World charts for Hong Kong, Malaysia, Taiwan, and Vietnam. It also charted in Australia, Canada, and Japan, and on the UK Indie Chart and the US Bubbling Under Hot 100. Release and composition Following the release of their first single album, OMG, in January 2023, ADOR CEO Min Hee-jin first revealed in an interview with South Korean magazine Cine21 that NewJeans was preparing a new album. In April 2023, Min stated in an interview with Billboard that the group had finished recording in early April. South Korean media outlets reported that the album would be released in July 2023, preceded by one of its B-side tracks set to be released on July 7. In June 2023, ADOR announced that NewJeans would release their second extended play (EP), Get Up, and revealed that its first lead single, "Super Shy", and one of the B-side tracks, "New Jeans", would be released on July 7, 2023, via YG Plus.