New Jeans

New Jeans is the self titled debut extended play (EP) by South Korean girl group NewJeans. It was released digitally on August 1, 2022 and physically on August 8, 2022 by ADOR, a subsidiary of Hybe Corporation. The EP contains four tracks, including the three singles "Attention", "Hype Boy" and "Cookie". Musically, the album spans a variety of music genres, including R&B, moombahton, electropop and hip hop. Background and release In early 2019, Big Hit Entertainment (now called Hybe Corporation) announced preparations to debut a new girl group in collaboration with Source Music under the tutelage of then-CBO Min Hee-jin, who is widely recognized for her work as a former visual director at SM Entertainment. The project transferred to Hybe's recently established record label ADOR (All Doors One Room), of which Min was appointed CEO following the COVID-19 pandemic. Media reports revealed that the lineup was finalized in March 2022, and official social media accounts for ADOR were opened. Following media reports, three animated clips of numbers, "22", "7", and "22" were posted on ADOR's social media accounts, hinting that their new girl group's first content would be released on July 22. On July 22, the group released the music video for their debut single "Attention" as a surprise release, with no preceding promotion or details on the members' identities. The video which was shot in Spain received more than 1.3 million views in less than 24 hours and was swiftly followed by the announcement of their debut self-titled extended play (EP), where it was revealed to be having four tracks, with two of them to be released as additional singles. Pre-orders for the EP opened on July 25. On July 23, NewJeans released their second single, "Hype Boy", where a 50-second clip revealing the members, as well as four additional music videos specific to each member were released on the same day. After two days, a music video for their B-side "Hurt" was released. On August 1, the group released the final music video the third lead single, "Cookie" following the digital release of the album on the same day and physical release on August 8. Composition The EP has been described as a pop record that incorporates genres such as moombahton, electropop and hip hop, which, according to ADOR, is easy to listen to "anywhere, anytime" and was "produced in a way that focuses on the members' voices without over-engineering sound".