Overview
My Pillow, Inc. (stylized as MyPillow) is an American pillow-manufacturing company based in Chaska, Minnesota. The company was founded in 2009 by Mike Lindell, who invented and patented MyPillow, an open-cell, poly-foam pillow design. From 2004 to 2009, MyPillows were sold through Lindell's Night Moves Minnesota, LLC, and have been sold through MyPillow, Inc. since 2009. MyPillow has sold over 41 million pillows, due mostly to TV infomercials. The company started with five employees in 2004 and had 1,500 employees by 2017.
My Pillow has sponsored conservative political activities. It has been fined and has settled multiple lawsuits related to misleading advertising, including a 2017 settlement in a class action lawsuit against their buy one, get one free promotions. The company made scientifically unsupported claims that its pillows could cure insomnia and ailments such as sleep apnea, fibromyalgia, and multiple sclerosis. In 2022, it was sued along with Lindell by election technology company Smartmatic for allegedly making false claims about Smartmatic voting machines in order to promote its products.
History
Origin
My Pillow was founded by Mike Lindell of Minnesota. To help fund the development of the pillow, Lindell sold four bars he owned in Carver County, Minnesota, and mortgaged his house. At first, Lindell hand-sewed the pillows himself and handled all the sales and distribution with help from his family.
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