Mosaic

Mosaic is Experian's system for geodemographic classification of households. It applies the principles of geodemography to consumer household and individual data collated from a number of government and commercial sources. The statistical development of the system was led by professor Richard Webber in association with Experian in the 1980s, and it has been regularly refreshed and reclassified since then, each based on more recent data from national censuses and other sources. Since its initial development in the UK, the Mosaic brand name has also been used to market separate products which classify other national consumers including most of Western Europe, USA, selected Asian regions and Australia.