Overview
In professional wrestling, a manager is a supporting character paired with a wrestler (or wrestlers) for a variety of reasons. A woman accompanying, or "seconding", a male wrestler to a match is sometimes referred to as a valet.
Performers who assume this role may be non-wrestlers, occasional wrestlers, older wrestlers who have retired or are nearing retirement, the tag team partner of the wrestler they are managing, or new wrestlers who are breaking into the business (or a specific company) and need experience in front of the crowds. The wrestler who is paired with a manager may be referred to as their charge, client, or ward. A professional wrestling manager's portrayal as a wrestler's decision-maker is usually fictional and has nothing to do with a wrestler or promotion's real-world counterpart or road agent.
Role
Managers are akin to storyline agents for an actor or an athlete; they help their client to book matches and appearances, and otherwise work to further and guide their career. Within the context of storylines, the manager positions their client for title opportunities, generally acts as a mouthpiece on their behalf, decides whom to trust as an ally, or serves as an exposed Achilles' heel to be exploited by their client's opponents. Managers could be utilized by a promotion's booker to instigate and strengthen storylines; their involvement could form the center of a controversy, for instance if they double-cross their clients or inadvertently cause the loss or forfeiture of their clients' championship titles.
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