Lonely Planet

Lonely Planet is a travel guide book publisher. Founded in Australia in 1973, the company has printed over 150 million books. History Early years Lonely Planet was founded by married couple Maureen and Tony Wheeler. In 1972, they embarked on an overland trip through Europe and Asia to Australia, following the route of the Oxford and Cambridge Far Eastern Expedition. The company name originates from the misheard "lovely planet" in a song written by Matthew Moore. Lonely Planet's first book, Across Asia on the Cheap, had 94 pages; it was written by the couple in their home. The original 1973 print run consisted of stapled booklets with pale blue cardboard covers.