Overview
Lesney Products & Co. Ltd. was a British manufacturing company responsible for the conception, manufacture, and distribution of die-cast toys under the "Matchbox" name. The company existed from 1947 until 1982.
History
Lesney was founded on 19 January 1947 as an industrial die-casting company by Leslie Smith (6 March 1918 - 26 May 2005) and Rodney Smith (26 August 1917 - 20 July 2013). The name "Lesney" was an acronym from both partners' (which were not related by blood) names. They had been school friends and served together in the Royal Navy during World War II. Shortly after they founded the company, Rodney Smith introduced to his partner a man named John "Jack" Odell, an engineer he had met in a previous job at D.C.M.T. (another die-casting company). Mr. Odell initially rented a space in the Lesney building to make his own die-casting products, but he joined the company as a partner in that same year.
Lesney originally started operations in a derelict pub in north London (The Rifleman), but later, as finances allowed, changed location several times before finally moving to a factory in Hackney which became synonymous with the company. In late 1947 they received a request for parts for a toy gun. As that proved to be a viable alternative to reducing their factory's output during periods in which they received fewer or smaller industrial orders, they started making die cast model toys the following year. Seeing no future for the company, Rodney Smith left in 1951.
The first model toy they produced in 1948; a die-cast road roller based clearly on a Dinky model (the industry leader in die-cast toy cars at that time); in hindsight proves to be the first of perhaps three major milestones on the path to their eventual destiny. It established transportation as a viable and interesting theme; other similar models followed, including a cowboy-influenced covered wagon and a soap-box racer. The company continued to produce non-toy items; of those marketed directly by Lesney, one of the more popular ones was a Fishing bait press, well liked by British anglers at the time.
From Wikipedia (CC BY-SA 4.0).