Larry Lamb

Sir Albert Lamb (15 July 1929 – 19 May 2000), commonly known as Larry Lamb, was a British newspaper editor. He introduced the Page 3 feature to The Sun (for which he was editor from 1969 to 1972, and then again from 1975 to 1981), which saw a dramatic increase in sale in the 1970s. He also applied the term 'Winter of Discontent' to the series of strikes over the winter of 1978–79.