La Perla

La Perla is a London-headquartered Italian lingerie and swimwear maker owned by German entrepreneur Lars Windhorst through Tennor Holding B.V. The brand was founded by couturière Ada Masotti in Bologna in 1954. History La Perla under Ada Masotti (1954-1981) La Perla was founded in 1954 by couturière Ada Masotti in Bologna, Italy. As she developed her products, Masotti, who was trained as a corset-maker, would drape fabric directly on the female body to achieve awareness of line and movement. In the 1960s, La Perla launched a lingerie line based on colorful, floral and checked patterns alongside the more traditional white, black and nude in line with the fashion of the time. At the same time, it also launched its first collections of bikinis and swimsuits.