Jezebel

Jezebel is a US-based website featuring news and cultural commentary geared towards women. It was launched in 2007 by Gawker Media under the editorship of Anna Holmes as a feminist counterpoint to traditional women's magazines. After the breakup of Gawker Media, the site was purchased by Univision Communications and later acquired by G/O Media. History Jezebel was launched on May 21, 2007, as the 14th Gawker Media blog. According to founding editor Anna Holmes, who had previously worked at Glamour, Star, and InStyle, the site stemmed from the desire to better serve Gawker.com's female readers, who made up 70% of the site's readership at the time. At the site's launch, the editorial staff included Holmes; editor Moe Tkacik, a former Wall Street Journal reporter; and associate editor Jennifer Gerson, a former assistant to Elle editor-in-chief Roberta Myers. Gerson left the site in May 2008 to become the Women's Editor for the Polo Ralph Lauren website; Tkacik departed in August 2008 to work at Gawker.com, after briefly accepting and then rescinding a job offer from Radar. Tkacik was subsequently laid off in a company-wide restructuring the following October. Holmes left the site in June 2010; Jessica Coen replaced her as editor-in-chief. Other current staffers include Madeleine Davies, Kelly Faircloth, Hillary Crosley, Kate Dries and Callie Beusman. In December 2007, Jezebel reached 10 million monthly views. Gawker's owner Nick Denton pointed to Jezebels soaring popularity as one reason for a drop-off in traffic at the company's main site, Gawker.com, which fell from more than 11 million page views in October 2007 to about eight million in December. Three years after its founding, Jezebel had surpassed the page traffic of its parent site.