Jem was a magazine founded by Joe Weider in the 1950s as entertainment for heterosexual men. First Issue is November 1956 with Candy Barr on the cover. The monthly periodical was encouraged by American News distributors which asked Weider to start a competitor publication to rival the success Hugh Hefner had achieved with Playboy Magazine. Jem published photos of topless models and featured articles about dining, nightlife, and wine. Its companion magazine

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