Jeff Satur

Early life and education

Born and raised in Bangkok, he has Thai-Italian-Indian ancestry from his father's side, while his mother is of Thai-Chinese descent. He's the second child in a family of five and has two brothers and two sisters.

Satur started liking music around 9-10 years old, mostly listening to metal music. He was inspired to take on music by AC/DC and X Japan, and learned to play the acoustic guitar, drums, bass and keyboard. In middle school he formed a band with his friends, taking on the role of singer, and started playing music seriously in grade 11-12. He learned the electric guitar and piano before taking formal singing lessons.

He graduated from the Satit Bilingual School of Rangsit University in Arts and Japanese language and has a bachelor's degree in Business Administration.

Career

After entering the music industry through a TV contest, Satur auditioned at Kamikaze under RS Group, spending more than two years training until he debuted his first song, "Broken World", in 2013. When Kamikaze decided to close down, he was moved to The Demo label instead, releasing the songs "Miss You Like Crazy" and "Afraid to Say", which received positive feedback. In 2015, he signed with Garden Music until the contract expired; Satur then moved to Grand Music in 2018. He used several stage names through the years, like Jeff The Demo, Jeff Demo Project and Jeff Garden Studio.

In 2019, he decided to quit music and work at his father's business, but he met a manager called Pop, who gave him the opportunity to act in the short film He She It and compose a song. "Comedy" was Satur's first ever self-composed song. In 2020 he signed with Passenger Records, then with Wayfer Records under Warner Music Thailand, releasing the singles "Highway", "Complicated" and "Loop". At the same time, he reprised writing his own music.

Satur became known to the general public in 2022 after playing Kim, the youngest son of a mafia family, in the BL drama series KinnPorsche, for which he wrote and sang "Why Don't You Stay". This acclaimed song propelled international fame of Satur and T-pop. During the series world tour, he announced that Be On Cloud would no longer manage him as an actor, while his music contract with Wayfer Records would still be valid. In 2023 he subsequently founded Studio On Saturn. That same year, he held his first solo concert, and released "Dum Dum", "Lucid" and the English-language single "Black Tie". He also ranked first in the Chinese reality show Call Me by Fire Season 3, winning two awards: Hot Song Performance of the Year and Singing Family.

At the beginning of 2024 he served as mentor for Chuang Asia: Thailand and released his first studio album Space Shuttle No.8, followed by an Asia tour in Taipei, Hong Kong, Manila, Jakarta, Singapore and Bangkok. In August 2024, Satur starred in the movie The Paradise of Thorns and sang the soundtrack "Rain Wedding".

On May 3–4, 2025, he performed at Impact Arena, Muang Thong Thani as the first stop of the Red Giant Concert, which continued in Asia and Latin America from June to August. The tickets for São Paulo and Mexico City were quickly sold out. Following the Red Giant tour, in November Satur released the extended play of the same name, Red Giant.

Endorsements

In June 2024, Satur was named Thailand's ambassador for French luxury jewelry house Cartier along with Kimberley Anne Woltemas and Thanapob Leeratanakachorn. In September 2024, Italian-based American luxury sunglasses and eyeglasses brand Ray-Ban announced Satur to become its first ambassador for Thailand. On 19 December, Italian luxury fashion house Valentino appointed him as its first brand ambassador from Thailand.

Artistry

Satur has named Toshi, Adam Lambert, Freddie Mercury, Brian McKnight, Mariah Carey, Beyoncé, and Michael Jackson as some of his musical idols, expressing his fascination both for the high-pitched vocals of X Japan's Toshi and the artistry of Yoshiki, as well as the powerful mid-range sounds of underground music and Slipknot. He has attributed his singing style, which "incorporate[s] both the powerful high-pitched sounds of rock, and the soft, delicate tone of R&B," to the wide variety of music he had been listening to when he was young.

Filmography

Discography

Space Shuttle No. 8 (2024)