J. J. Johnson

James Anthony Johnson, known professionally as J. J. Johnson, is a Canadian-born writer, director, executive producer, and founding member of Sinking Ship Entertainment. He is the creator of children's television programmes, including This is Daniel Cook, Dino Dana and Endlings. He also serves on the Youth Media Alliance board as a co-chair. Early life One of four children, Johnson grew up in Elmira, Ontario and started experimenting with film and media in his final year of high school. Johnson was in the running for school president when he and two friends made a Saturday Night Live inspired video featuring Supermarket Sweep host Tino Monte. He won the election and through this victory he realized the power of media. Career J. J. Johnson attended Ryerson University's RTA School of Media and graduated in 2002 along with fellow Sinking Ship Entertainment founders, Blair Powers and Matt Bishop. In their final year, Johnson and Powers pitched a project and tried to convince their peers to pick up the remaining crew roles. A classmate warned others who were interested to avoid joining as it'd be like "joining a sinking ship". The two friends registered a company in the same name later that day. After graduating, Johnson worked at a talent agency where he met Daniel Cook, who became the inspiration behind This is Daniel Cook which debuted in 2004 with Sinking Ship Entertainment. Since then, Johnson has created and directed several popular shows such as Dino Dana, Endlings and Lockdown.