Gain

Brands with net sales of more than US$1 billion annually

As of 2015, the company stated it owned the following brands with net annual sales of more than $1 billion:

Always menstrual hygiene products

Ariel laundry detergent

Bounty paper towels, sold in the United States and Canada

Cascade dishwashing liquid

Charmin bathroom tissue and moist towelettes

Crest toothpaste

Dawn dishwashing liquid

Downy fabric softener

Fairy washing up liquid

Febreze odor eliminator

Gain laundry detergents, liquid fabric softener, dryer sheets and dish washing liquid

Gillette razors, shaving soap, shaving cream, body wash, shampoo, deodorant and anti-perspirant

Head & Shoulders shampoo

Ivory dishwashing liquid

Joy dishwashing liquid

Lenor fabric softener

Luvs disposable diapers and moist towelettes

Olay personal and beauty products

Brands by product type

Dishwashing

Cascade dishwasher detergent

Dawn dishwashing liquid

Fairy washing-up liquid

Gain dishwashing liquid

Ivory dishwashing liquid

Joy dishwashing liquid (outside the United States)

Menstrual hygiene

Always pads and menstrual hygiene products

Tampax tampons

Whisper menstrual hygiene products

Haircare

Ascend hair care products

Aussie haircare (shampoos/conditioners/styling aids)

Braun hair care and grooming products

Frederic Fekkai hair care products sold

Head & Shoulders shampoo

Herbal Essences hair care products (formerly part of Clairol)

Mielle hair care products

Nicky Clarke hair products

Pantene hair care products (purchased from Hoffmann-La Roche in 1985)

Vidal Sassoon haircare products (purchased in 1984 from Vidal Sassoon)

Healthcare products

Align probiotics

Crest toothpaste

Femibion (acquired from Merck Group)

Fixodent denture adhesive

Iliac/Nasivin (acquired from Merck Group)

Metamucil laxative/fiber supplement (acquired G. D. Searle & Company in 1985)

Neurobion (acquired from Merck Group)

New Chapter dietary supplements

Oral-B toothbrushes and other oral hygiene products

Pepto-Bismol over-the-counter drug for minor digestive system upset (acquired as part of Norwich Eaton Pharmaceuticals in 1982)

Prilosec OTC (licensed from AstraZeneca)

Rolaids (acquired in 2024 from Lil' Drug Store Products)

Sangobion (acquired from Merck Group)

Scope mouthwash

Seven Seas (acquired from Merck Group)

Vicks cough and cold products

Household

9 Elements cleaning products

Ace stain remover liquid/laundry detergent

Ambi Pur air freshener

Fairy (known as Dreft in the Netherlands and Yes in Sweden and Norway) dishwashing liquid, toilet soap, household soap, laundry detergent and dishwasher detergent

Febreze odor control

Flash cleaning products

Jar dishwashing liquid and dishwasher detergent

Mif (Russian: Миф) dishwashing liquid and dishwasher detergent

Mr. Clean household cleaners

Pampers disposable diapers

Puffs tissues

Luvs disposable diapers

Safeguard soap

Swiffer cleaning products

Microban cleaning products

Gala (Ukrainian: Гала) dishwashing liquid and dishwasher detergent

Laundry detergents

Ariel laundry detergent

Bold laundry detergent

Bonux laundry detergent

Bounce fabric-softener sheet for dryers

Cheer laundry detergent

Daz laundry detergent

Dreft laundry detergent

Era laundry detergent

Fairy laundry detergent

Gain laundry detergent, scent booster, fabric softener, dryer sheets.

Ola laundry soap

PMC laundry soap

Tide laundry detergent (known as Dash in the Netherlands and Belgium)

Lenor fabric softener

Mif (Russian: Миф) laundry detergent

Gala (Ukrainian: Гала) laundry detergent

Skin care

Fresco bar soap

Ivory bar

Native deodorants, shampoos, body wash, skin care and hair care products

Old Spice deodorants, anti perspirants, body wash, bar soap, aftershave, skin care and hair care products

Secret antiperspirants and deodorants

Olay body washes, beauty bar soap, lotions, face creams.

Divested brands

Brands owned by Procter & Gamble in the past, but since divested:

Actonel (pharmaceutical division was spun off into Warner Chilcott in 2009)

Aleve, naproxen sodium (NSAID) drug, acquired by Bayer in 1997

Asacol

Attends line of incontinence and sanitary products. Sold to PaperPak in 1999.

Biz originally an enzyme-based laundry pre-soak, later a detergent booster, then an all-fabric bleach, sold to Redox Brands in 2000

Camay lightly scented bath soap, sold to Unilever in 2014/15.

Chloraseptic throat medicine and lozenges sold to Prestige Brands.

Cinch all-purpose glass and surface cleaner, was sold to Shansby Group, a San Francisco investment firm, later acquired by Prestige Brands.

Clairol, formerly a personal products division of Procter & Gamble making hair coloring, hair spray, shampoo, hair conditioner, and styling products, sold to Coty on October 1, 2016

Balsam coloring brand (part of Clairol)

Natural Instincts hair coloring (part of Clairol)

Perfect Lights hair coloring (part of Clairol)

Coast bar-soap brand sold to Dial Corporation in 2000 and is owned by High Ridge Brands. Dial is owned by Henkel.

Discontinued brands

Brands owned by Procter & Gamble in the past, but since phased out:

Banner, Summit, and White Cloud toilet tissues were merged with the company's best known bathroom tissue, Charmin. White Cloud was sold exclusively in Walmart stores in the U.S. before Kruger Products took over the brand and, with Walmart focusing on other brands, sold it in other stores

Big Top, brand of peanut butter before Jif made its debut.

Blossom, facial soap

Bonus, brand of laundry detergent that had children's books or towels in every box; sold from 1940s to 1977.

Citrus Hill, orange juice drink sold from 1983 to 1992

Drene (a.k.a. Special Drene, Royal Drene), liquid shampoo. First shampoo made from synthetic detergent.

Duz, powdered laundry soap and later, a powdered laundry detergent which had glassware and plates in each box; sold from 1920s to 1980.

Encaprin, coated aspirin

Fit, fruit and vegetable rinse, sold in the Philippines from 1998 to 2000.

Fling, disposable dishcloth brand.

Fluffo, golden yellow shortening sold mid-1950s to early 1960s.

Fresco bath soap

Gleem, toothpaste last made in 2014. Procter and Gamble plans to sell the Gleem formulation under the brand name Crest Fresh and White.