Feastables

Feastables LLC, also known as MrBeast Feastables, is a food brand created by Jimmy Donaldson, known online as MrBeast. In January 2022, Donaldson announced the creation of the company, which launched with its own brand of chocolate bars called "MrBeast Bars". History In 2021, Donaldson enlisted Jim Murray, the former president of protein bar company Rxbar, to help him build the Feastables product. Murray later became co-founder and CEO of the company. At launch, Feastables offered 3 flavors of bars, "Original", "Almond" and "Quinoa Crunch". The launch corresponded with a sweepstakes campaign with over $1 million in prizes, including 10 grand prize winners who would receive a chance to compete for a chocolate factory in a future video. The video was released in June 2022, which featured Gordon Ramsay as a cake judge and a $500,000 cash prize. The video contained a series of elimination challenges where the winner won the chocolate factory, and had cameos from competitive eaters Matt Stonie and Joey Chestnut. On February 2, 2022, Feastables announced partnerships with Turtle Beach Corporation and Roccat to provide prizes for the sweepstakes. Feastables reportedly made $10 million in its first few months of operation.