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"Why the Government Believes That Voting to Remain in the European Union is the Best Decision for the UK" (also known as the pro-EU leaflet, the EU leaflet, or the Brexit leaflet) was a one-off pamphlet created in April 2016 by the government of the United Kingdom. The leaflet was created in anticipation of the United Kingdom European Union membership referendum in June, which would ask the British public whether the UK should leave the EU. After internal polling revealed that 85 per cent of the public wanted more information before making their decision, Prime Minister David Cameron announced that the government would send a leaflet to households across the UK, explaining why remaining in the EU was the best choice for the UK. The leaflets were paid for by British taxpayers at a cost of £9.3 million, and were delivered across the UK in two waves: the first to households in England, and the second to households in Wales, Scotland and Northern Ireland.
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