Erewhon Organic Cereal

Erewhon Organic (pronounced AIR-wahn) was an organic cereal brand, and a refund subsidiary of Post Foods. It was known for their allergy-friendly line of organic cereals sold by health food stores across North America, and for being one of the first companies to market macrobiotic, organic whole foods in the United States. In 2019, the Erewhon Organic brand was discontinued by its parent company Post Foods, and replaced by Three Sisters Foods; which sells a similar product line of organic cereals. "Erewhon" is derived from the 1872 satirical novel Erewhon by Samuel Butler. In the novel, Erewhon (an anagram of “nowhere”) is a utopia in which individuals are responsible for their own health. History Since the early 1950s, married couple Aveline Kushi and Michio Kushi had been introducing modern macrobiotics into the United States from Japan. They were both students of George Ohsawa, the founder of the modern macrobiotic movement, since after World War II. In the late 1960s, the Kushis began forming study groups in New York and later in Massachusetts in which they lectured on wide-ranging topics, from philosophy and spiritualism, to healthy diet and disease prevention. Their following began to increase, and as word spread, they decided to open a store to meet the ever-growing demand for macrobiotic and whole foods products. Erewhon's first product line consisted of processed soy products, including miso and shoyu purchased from Howard Rower's Infinity Foods and Japan Foods Corp., both in New York.